If you’re reading this, you and I probably have something in common. We have at least one online shop, and we’re doing more than just crossing our fingers to make it successful.
It’s taken over a year, but I now feel like we’re “on a roll.” I just had to climb a pretty big hill first! Here are some things that worked well for me, and I hope they’ll work well for you.
Find A Mentor
I can’t say this one enough, and I’m putting it first for a reason. Find someone who is doing well, someone that you get along well with, that is willing to take some time with you. Someone you can ask questions, bounce ideas off of, and maybe get a few tips from.
I have a couple, and as my business has grown the conversations have become more bi-directional – now it’s my turn to return the favor, and that’s pretty cool. It isn’t just about the nitty-gritty, either – finding someone you can commiserate with after a bad day/week/month is essential.
Make A Plan
Don’t go into crazy detail. You don’t need guess how many doodads you’ll need to buy next August. You do need to know a few things, such as:
- How many marketplaces are you on? (Should that change?)
- What social media are you committed to consistently using?
- Will you vend at events? (How many? Which ones?)
- What are your goals for the next 6 months or year?
Don’t cringe – it doesn’t have to be money. It can be time and effort if money is lacking. Actually, I recommend time and effort investing even if you do have money. If you don’t invest in your business, no one else will either.
I don’t mean go out and buy a new wardrobe. Sure, if you’re attending events you should look professional, even if that just means no holes in your jeans.
Your online storefront should reflect your brand. Make sure you have a logo, and a set color scheme. Try and get your social media to match your storefront, and be sure to link your shop to your socials and vice versa! For this part, you might need to invest some money, as a logo and color choices can really define your company. Here’s a reference sheet for By Angie Lu With Love, a company I recently had the pleasure of designing for:
It’s a one-stop reference for color, font, logo, and pattern options that will help your brand stay cohesive. If you need some help with that, I am taking new clients, so grab an hour to start.